In an industry where fashion often moves at a relentless pace, the Italian fashion house Gucci is taking a bold step in a new direction. In a move that seems to draw inspiration from the past to shape the future, Creative Director Sabato De Sarno has unveiled a new structure for the brand’s runway shows. Starting with the Fall/Winter 2025-2026 collections, Gucci will merge its Men’s and Women’s shows into two annual events, set to take place in February and September during Milan Fashion Week. This new format will also feature a third, unified show for the Cruise 2026 collection, scheduled for May 15, 2024, in Florence.
A Triad of Elegance
This decision represents a return to a more cohesive and thoughtful narrative, echoing the legacy of former Creative Director Alessandro Michele, who often fused men’s and women’s fashion in groundbreaking, visionary shows. Since his debut with Gucci Ancora, De Sarno has built his vision around a continuous dialogue between masculinity and femininity, where the two elements not only meet but amplify each other.
The February 2025 show, which will mark the beginning of this new era, promises to celebrate craftsmanship, sophisticated design, and meticulous attention to detail. Each piece will contribute to a multifaceted narrative that connects men’s and women’s fashion while maintaining a distinct identity for each collection.
In an industry often criticized for its relentless speed, Gucci seems to be responding to a growing call for slowing down, reflecting, and creating a more enduring vision. The unified shows not only streamline the fashion calendar but also offer a strategic opportunity to expand creative space while alleviating the media saturation typical of separate events.
This new structure provides Sabato De Sarno with the freedom to fully express his vision and continue strengthening the dialogue between masculinity and femininity. In a world where gender fluidity and inclusivity are increasingly at the forefront, Gucci is positioning itself at the cutting edge, focusing on a fashion that doesn’t just follow trends but sets them.
